Gran Centenario® has been carrying Mexican traditions and heritage for generations. Since 1857 we have made tequila the traditional way – by selecting and harvesting only the finest agaves, roasting them in traditional brick ovens, and conducting a slow distillation process in small batches. Artfully crafted in the highlands of Jalisco, you can taste the tradition in every sip. That’s why we’re Mexico’s #1 tequila*.