Upwell is a collaboration between Eric Clemons of Coeur Wine Company and some of California’s most talented young winemakers. After years of noticing a lack of high-quality, affordably priced, and small production wines from California, Eric saw an opportunity to start a brand focusing on just that. The aim of Upwell is to over-deliver on value; one should be able to get a great bottle of wine from California for under $20. By both working directly with growers as well as sourcing finished wines from producers, Upwell is able to create great everyday wines made in small amounts.